GLOSSED OVER - BY CHEEKBONE BEAUTY
Over 100 Indigenous communities in Canada STILL don't have clean drinking water.
Yet this issue continues to be ignored because for most Canadians that water will never touch their lips.
So to draw attention to this issue, we worked with Cheekbone Beauty to create a lip gloss collection made with contaminated water from 3 Indigenous communities. (2022)
Recognition & Results
$45,000 raised for Water First
36+ million organic impressions
Featured in 100+ publications including:
Toronto Star, CBC Radio One, CTV, Global News, Toronto Sun, National post, Financial post, Fashion Magazine, Elle Magazine, and more.
Awards
One Show Shortlist - Sustainable Development Pencil (2023)
One Show Shortlist - Health & Wellness: Promotional Items (2023)
One Show Shortlist - Health & Wellness: Product (2023)
One Show Shortlist - Experiential: Physical Products (2023)
One Show Shortlist - Direct: Non-traditional (2023)
One Show Shortlist - Direct: Physical Items (2023)
One Show Shortlist - Cultural Driver: Multicultural Impact (2023)
Atomic Awards - Silver: AtomicDiversity (2023)
Atomic Awards - Bronze: Atomic Sustainability (2023)
Atomic Awards - Silver: Atomic IP (2023)
Atomic Awards - Bronze: Atomic Cause & Action (2023)
Applied Arts Winner - Cause-related Advertising (2023)
Applied Arts Winner - Promotional Collateral (2023)
Applied Arts Winner - Consumer DM/Collateral (2023)
Team
Executive Creative Director: Jeffrey Da Silva
Creative Director: Matt Fraracci
Copywriter: Peter Sreckovic
Art Director(s): Raine Calucag, Sammy Lo
Filmmaker & Photographer : Thomas Fortier
Designer(s): Matthew Beaubien
